Projects

Mills Cap

Product: Cap
Client: Mills DA
Collaborator:  Scandinavian Design Group, Graphic Design

strengthen market position by improving design and user experience

Background
To stand out among their competitors, Mills wanted a new cap for mayonnaise and caviar products with improved ergonomics and functionality. The new cap should fit the current tubes with minimal of changes.

Process

We collected valuable input from focus groups and Mills user panels throughout the design process, allowing us to build rapid prototype models for evaluation in early phases. Testing physical models was essential, allowing an efficient design process, and a quick small production series was setup by K8 to test correct size and materials. K8 also engineered and detailed the different caps and participated throughout production and testing. 

K8 also guided Mills though the patent application. An important part of the product innovation to build sustainable value.

Solution
The new double nozzle cap is now on the market. The unique cap consists of two parts that make it possible to choose whether you want thick or thin mayonnaise strips.

The new cap also allows the tube to stand or hang in store or at home, whilst the updated size and details also makes the cap easy to hold, open and close. Additionally, the larger size reduces the risk of the cap becoming a choking hazard for small children.

The new design incorporates text and graphic elements which further strengthen the Mills identity.

Last but not least, the new cap ensures minimal adjustments to the filling line, making this improvement of design and user experience cost-effective.

Here’s how the new cap works:

Unscrew the cap and use the star at the top to pierce the tube as usual, and you now get the familiar strip of Mills mayonnaise.
Would you rather have a thin strip of mayonnaise? Put the cap back on and pull off only the outer part of the cap, you can now squeeze mayonnaise through the smaller opening.  – Enjoy!


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