In 2004, K8 developed the product Rå Go in cooperation with Rått og Godt AS and the graphic design bureau M8 Design. It comes in two varieties – carrot and cabbage – both with a low fat dip. Our job was to design and construct the packaging and follow this through to production.
The tray is a vacuum shaped bowl with two chambers, one for the vegetables and one for the dip. At the bottom of the tray, one finds the Rå Go flower with the message ”with love” which is meant to underline the healthiness of the product.