A new concept, the drink BOB Mixx, was launched in early 2004 for the Swedish market. K8 designed the bottle and worked together with Scandinavian Design Group who did the graphical work. BOB Mixx is available in five different flavours and is a healthier alternative with less sugar and more fruit. The product aims to appeal to children and parents looking for a drink that is less harmful to teeth.
The bottle has a resilient and dynamic form which communicates the freshness of the contents. The design is also optimised terms of the manufacturers requirements for bottling, label application and transportation.